Profile
Hao Liu (Leo) is a cross-media designer and artist based in London and Hangzhou. He has an interdisciplinary background in art and computational technologies. He completed his BA in Visual Communication Design and earned an MSc in Creative Robotics from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
He works across branding, installation art, interactive design, and digital media. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression. He has also worked as a visual designer for several companies, contributing to brand and government cultural projects.
His work has received several international and national awards, including the WorldStar Student Awards, MUSE Design Awards, IDA Design Awards, China Star Design Award, C-IDEA Design Award, and DNA Paris Design Awards. His projects have also been exhibited at events such as the Peru International Design Biennial.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Branding & Packaging
Longgong Shanyu Brand Packaging Design
This project is a brand and packaging design for agricultural products in Longgong Township, Lishui, Zhejiang Province, China. Centered on the local ecological environment and agricultural culture of the Longgong region, the project systematically organises and expresses the brand’s visual identity. Guided by the theme “All Beings Have Spirit in the Mountains,” the design extracts visual elements from native plants, mountainous landscapes, and traditional local patterns. By integrating fine-line gongbi drawing with contemporary Eastern illustration language, the project presents regional cultural characteristics shaped by the coexistence of humans and nature, translating them into a visual expression within a contemporary packaging design context.
The overall visual system extends across gift packaging, illustration systems, and cultural and creative products, forming a unified and expandable brand structure. While ensuring clarity of information and functional usability, the design enhances the overall visual recognition and cultural expression of agricultural products through ecological storytelling and cultural interpretation.
At the level of illustration and logo design, the project develops its visual framework around the brand context of “Longgong Shanyu.” Natural landscapes and local folk symbols serve as the primary visual motifs, combining the delicacy of gongbi illustration with modern graphic language. The logo integrates the meaning of the place name with mountain imagery, using a restrained structure and calligraphic rhythm to convey a visual character that is both composed and approachable. Illustrations focusing on bamboo forests, mountains, and agricultural scenes articulate the diversity and spatial depth of the regional ecological environment. Through the consistent application of the visual system, the brand maintains coherence and recognisability across different media and product formats.