Profile
Hao Liu (Leo) is a visual designer and creative technologist based in London and Hangzhou. He has an interdisciplinary background in art and computer science. He completed his BA in Visual Communication Design and earned an MSc from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
His practice spans visual design, interactive installations, robotic art, and digital media, with a research focus on embodied interaction, human–computer interaction, and spatial experience design. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression.
His work has received several international and national awards, including the MUSE Design Awards, IDA Design Awards, DNA Paris Design Awards, and C-IDEA Design Award. His projects have also been exhibited at the Peru Bienal 2024 and the Arts in Robotics Exhibition at IEEE ICRA 2026.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Installation & InteractionRobopudica
Enhancing Awareness in Human - Plant Interaction via Biomimetic Interface
London, UK · December 2024
RoboPudica is a biomimetic interactive system inspired by Mimosa pudica, translating touch and light stimuli into perceivable mechanical and visual behaviours. Through robotic motion and material transformation, the project externalises subtle plant responses to foster intuitive human–plant interaction.
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Embodied Magnetism
A Wearable Sensory Design for Human-RobotPerformance Interaction
London, UK · December 2025
Embodied Magnetism is an interactive performance-based installation exploring how magnetic forces can physically shape human movement through robotic mediation. By translating invisible magnetic fields into tangible bodily feedback, the project positions magnetism as an active choreographic agent in contemporary performance.
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Huanglong Cave Night Tour: Integrated Experience & Cultural Creative Design
Hangzhou, China · September 2023
The Huanglong Cave Night Tour is a cultural tourism project integrating night-time exploration, immersive installations, performance-based storytelling, and cultural creative design. Set within Huanglong Cave, one of Hangzhou’s New Eight Scenic Sites, the project reinterprets traditional narratives through contemporary design approaches.
Centered on the concept of “Yuan” (fate and connection), the project unfolds a spatial narrative inspired by traditional Chinese love culture. A curated night route combines light, projection, and environmental installations to create an emotionally layered immersive journey, further extending into Yue Lao–themed spaces and cultural creative design.
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Archive ZERO
London, UK · April 2025
Archive ZERO is an experimental installation that combines narrative, mechanical structure, and EEG interaction. The project imagines an abandoned deep-sea archive that contains a mechanical creature created by humans and slowly becoming uncontrollable. It explores a central question: can life truly be controlled by human systems of classification and technology?
The audience uses EEG blink signals to switch the creature between calm and active states, creating a direct link between biological input and mechanical movement. Inspired by deep-sea crustaceans and soft-bodied marine life, the segmented body and sine-wave motion simulate natural rhythms. The book is transformed into a mechanical archive that can move and respond, creating tension between documentation and loss of control.
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Cupid Declaration
China · September 2024
Cupid Declaration is an interactive installation addressing the phenomenon of marriage pressure in contemporary Chinese society. Through participatory interaction, the project explores how individual emotional choices are shaped by family expectations, social norms, and collective unconscious, inviting reflection on emotional autonomy and personal happiness.
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# Product DesignAba Tibetan and Qiang Autonomous Prefecture
Intangible Cultural Heritage
Series Cultural and Creative Design
Aba Prefecture, Sichuan, China · May 2023
This project focuses on the systematic documentation and contemporary reinterpretation of the intangible cultural heritage of the Aba Tibetan and Qiang Autonomous Prefecture. Through the extraction of traditional patterns, colour systems, and cultural symbols, it establishes a structured visual archive and design database. These cultural resources are further translated into contemporary cultural and creative products, enabling regional heritage to engage with everyday life in a modern design context.
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Yi Ethnic Cultural and Creative Product Design
Ebian, Sichuan, China · 2022
This project explores the contemporary reinterpretation of traditional Yi cultural motifs from Xiaoliangshan, Sichuan. Inspired by the flowing movement and layered folds of Yi women’s dancing skirts, traditional patterns, colors, and forms were extracted, reconstructed, and translated into a series of contemporary bags and scarves. Through the integration of cultural heritage and modern product design, the project seeks to bring traditional Yi aesthetics into everyday life while contributing to the preservation and revitalization of local culture.
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China · Jiajiang Cultural and Creative
Series Product Design
Jiajiang,
Sichuan, China · May 2022
This project draws inspiration from the imagery of nuclear submarines and deep-sea exploration, translating Jiajiang’s industrial and technological identity into contemporary liquorware design. Using the concept of the “Core of the Deep Sea,” the work integrates form, material, and visual language to express strength, containment, and hidden power within a cultural product context.
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# Branding & Packaging Imagine a Plant Lab
China · September 2024
This is a research-driven design project centered on endangered plants, The project positions plants as a critical link connecting humans, nature, and the city.
Through a cross-media system combining installation design, interactive programming, visual identity, and sound-based communication, the project brings plant-related issues into public and urban spaces. By adopting an experimental narrative and media integration approach, it highlights the irreplaceable role of endangered plants within ecological systems, aiming to raise public awareness and stimulate reflection on environmental protection and sustainability through innovative design practice.
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Qingyuan Longgong Township
Brand Identity Design
Lishui, Zhejiang, China · June 2022
This project explores the transformation of local bamboo culture and ecological landscapes into a contemporary rural brand system. Rooted in Longgong’s natural environment and traditional way of life, the design translates bamboo, mountains, and mist into a restrained and poetic visual language, creating a brand identity that balances regional character with modern aesthetics.
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Longgong Shanyu
Brand Identity & Packaging Design
Lishui, Zhejiang, China · August 2022
This project is a brand and packaging design for agricultural products in Longgong Township, Zhejiang Province, China. Centered on the region’s ecological environment and agricultural culture, the design draws from natural landscapes and traditional visual motifs to form a cohesive packaging and illustration system. Through contemporary design language, regional cultural characteristics are translated into a clear and consistent visual identity.
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Hu Qing Yu Tang
Brand Identity Renewal & Packaging Design
Hangzhou, Zhejiang, China · August 2023
Focusing on Hu Qing Yu Tang, a century-old traditional Chinese medicine brand from Hangzhou, this project explores the visual transformation of heritage brands within a contemporary context.
Through logo refinement, visual identity development, and series packaging design, the project reinterprets the brand’s cultural heritage by integrating traditional Chinese medicine aesthetics with modern design language, creating a distinctive and contemporary brand visual experience.
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School of Management, Zhejiang University of Finance & Economics (China)
Visual Identity & Website Design
Hangzhou, Zhejiang, China · Apr 2025
This project is a brand identity upgrade and official website design for the School of Management at Zhejiang University of Finance & Economics (China). Based on the school’s international development goals and academic positioning, the project restructured the overall visual identity system, including logo refinement, typography standards, color guidelines, and extended applications, creating a unified, professional, and more recognizable brand image. On the digital side, the project also optimized the website interface and information architecture to improve content hierarchy, browsing efficiency, and user experience.
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China Career Educator Alliance
Hangzhou, Zhejiang, China · June 2023
This project is a brand identity and visual system design that translates the values of connection, collaboration, and growth within career education into a modular and contemporary visual language. Built around the structural transformation of the letter “C,” the identity reflects a networked educational ecosystem while conveying professionalism, trust, and long-term scalability.
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The child of Bie Mountain
Xinyang, Henan, China · June 2022
The Child of Bie Mountain is a brand packaging design project for wild camellia oil from Xinxian, Henan, China. Inspired by the natural landscape of the Dabie Mountains, the design translates regional ecology and cultural heritage into a refined illustrative packaging system that balances natural purity, tradition, and contemporary aesthetics.
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Yimu Shanjian
Brand Identity & Packaging Design
Lishui, Zhejiang, China · August 2022
This project is a brand identity and packaging design for an agricultural product brand in Qingyuan, Lishui, China. “Yimu Shanjian” draws inspiration from Tang-style aesthetics, combining traditional Eastern culture with contemporary design language to create a brand image that is both culturally rich and modern. Centered on Qingyuan’s regional heritage, the design integrates Song and Yuan dynasty begonia-shaped forms with a custom logotype system. Traditional elements such as peony flowers, plum blossoms, lucky clouds, and celadon ceramics were refined into a cohesive visual language, later extended across illustration, packaging, and merchandise applications. The overall design communicates the brand philosophy of cherishing nature and valuing authenticity, while strengthening visual consistency and market recognition.
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Cleanow
China · September 2024
CLEANOW is a conceptual brand project that redefines cleaning as a form of emotional healing. Responding to the anxiety and pressure often experienced by young people today, the project transforms everyday cleaning into a symbolic ritual of self-renewal, where tidying becomes a metaphor for sorting emotions, releasing stress, and rebuilding inner balance. Different cleaning tools are reimagined as stages of healing, representing purification, comfort, and transformation. Visually, bubbles are used as the core design element and extended across typography, packaging, and the identity system, creating a soft, clean, and slightly magical brand world. Through this concept, CLEANOW encourages people to find clarity, joy, and self-value within ordinary daily moments.
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Shanchuan Aesthetic Education: Journey to Oujiang-Oujiang Landscape Poetry Route Photography Exhibition
Hangzhou, China · November 2022
Shanchuan Aesthetic Education: Journey to Oujiang — Oujiang Landscape Poetry Route Photography Exhibition was held at Zhejiang Exhibition Hall as a comprehensive visual arts exhibition centered on the cultural heritage of the Oujiang Landscape Poetry Route. Rooted in the rich history and natural ecology of the Oujiang River basin, the project reinterprets the spirit of traditional Chinese landscape culture through photography, moving image, and contemporary visual expression. The exhibition was structured around four thematic sections — Looking to the Sea, Gathering the Rivers, Resting by the Mountains, and Dreaming in Balance. Featuring works by numerous photographers and visual artists, it explored natural scenery, cultural memory, ecological awareness, and contemporary aesthetics. Through a modern visual language, the exhibition connected classical landscape imagination with present-day perspectives, creating an immersive experience that combined cultural depth with artistic expression.
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# Editorial DesignFlower
Hangzhou, Zhejiang, China · May 2024
Flower is a quiet memorial to disappearing landscapes, shaped as a white tombstone to mourn ecological loss. Through silence, image, and text, the work shifts attention away from human-centered narratives, inviting reflection on nature as a living history and urging a reimagining of our relationship with the natural world.
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# IP Character Design Aba Tibetan and Qiang Autonomous Prefecture Spirit Family IP Planning & Design
Aba Prefecture, Sichuan, China · May 2023
The Aba Spirit Family is an IP system developed for Aba’s nine cultural and tourism brands, translating the region’s natural landscapes and Tibetan–Qiang cultural heritage into a unified and approachable visual identity. By combining ethnic cultural symbols with a contemporary, future-oriented design language, the project strengthens regional brand recognition and supports the integrated development of Aba’s cultural tourism.
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Xiangshan, Ningbo, China
City Cultural IP Character Design
Ningbo, Zhejiang, China · May 2023
This project is a city IP design for Xiangshan, Ningbo, developed around a land–sea–air character system that reflects the city’s name, marine culture, and coastal ecology. Through approachable and highly recognizable characters, the project supports youthful urban branding and cultural tourism communication.
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Aba Tibetan and Qiang Autonomous Prefecture Panda IP & Product Design
Aba Prefecture, Sichuan, China · July 2023
This project develops a series of panda IP characters for Aba Tibetan and Qiang Autonomous Prefecture, translating regional culture and landscapes into a friendly visual system. Inspired by the cultural identities of Aba’s thirteen counties, the characters combine ethnic elements with contemporary design to support cultural tourism branding and public communication.
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# Film & Moving Image
One More Frame
Shanghai, China · May 2026
One More Frame is a short film produced at the Shanghai Theatre Academy and selected for its Outstanding Graduate Production Support Program. The film explores themes of family, memory, and the passage of time through the story of a fading photo studio, reflecting a desire to preserve fleeting moments before they are lost.
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