Profile
Hao Liu (Leo) is a cross-media designer and artist based in London and Hangzhou. He has an interdisciplinary background in art and computational technologies. He completed his BA in Visual Communication Design and earned an MSc in Creative Robotics from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
He works across branding, installation art, interactive design, and digital media. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression. He has also worked as a visual designer for several companies, contributing to brand and government cultural projects.
His work has received several international and national awards, including the WorldStar Student Awards, MUSE Design Awards, IDA Design Awards, China Star Design Award, C-IDEA Design Award, and DNA Paris Design Awards. His projects have also been exhibited at events such as the Peru International Design Biennial.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Branding & Packaging
China Career Educator Alliance Logo Design
This project develops a comprehensive brand identity and visual system for CCEA – China Career Educator Alliance, a professional organisation dedicated to career education and lifelong development. The alliance aims to connect educators, institutions, and social resources, fostering collaboration, knowledge exchange, and collective growth within the field of career education. The design is guided by the core values of connection, collaboration, and development, establishing a visual language that is professional, systematic, and contemporary.
The logo is constructed through the modular recomposition of the letter “C,” representing multiple layers of meaning including Career, Connection, Collaboration, and Creation. Its geometric and modular structure reflects the networked nature of the alliance and the interconnected relationships among its members. A restrained blue colour palette is adopted to convey trust, professionalism, and stability, while the extended graphic patterns suggest the flow of knowledge and the expansion of an educational ecosystem. Together, the identity system provides a coherent and scalable visual foundation for CCEA’s long-term use across conferences, publications, and both online and offline communication platforms.