Profile
Hao Liu (Leo) is a visual designer and creative technologist based in London and Hangzhou. He has an interdisciplinary background in art and computer science. He completed his BA in Visual Communication Design and earned an MSc from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
His practice spans visual design, interactive installations, robotic art, and digital media, with a research focus on embodied interaction, human–computer interaction, and spatial experience design. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression.
His work has received several international and national awards, including the MUSE Design Awards, IDA Design Awards, DNA Paris Design Awards, and C-IDEA Design Award. His projects have also been exhibited at the Peru Bienal 2024 and the Arts in Robotics Exhibition at IEEE ICRA 2026.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Branding & Packaging
Qingyuan Longgong Township Brand Identity Design
This project is situated in Longgong Township, Qingyuan County, Zhejiang Province, and focuses on building a contemporary rural brand identity rooted in the area’s reputation as a “Township of Bamboo.” Drawing on the region’s natural landscape, bamboo culture, and local humanistic resources, the project establishes a visual system with strong contemporary communicative power. By examining Longgong’s abundant bamboo resources, forested environment, and traditional ways of life, the design extracts core cultural motifs and explores pathways for translating ecological context into modern visual expression.
Centered on the concept of an “ecological bamboo village,” the design transforms elements such as bamboo, mountains, mist, and rural spatial qualities into a restrained yet poetic visual language. Through the coherent development of the logo, colour palette, and graphic system, the brand identity achieves a balance between regional distinctiveness and contemporary aesthetics. The overall visual approach emphasises harmony between nature, simplicity, and an Eastern sensibility, presenting Longgong Township’s ecological value and cultural character while providing a sustainable and extensible visual foundation for rural branding, cultural communication, and tourism development.