Profile
Hao Liu (Leo) is a cross-media designer and artist based in London and Hangzhou. He has an interdisciplinary background in art and computational technologies. He completed his BA in Visual Communication Design and earned an MSc in Creative Robotics from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
He works across branding, installation art, interactive design, and digital media. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression. He has also worked as a visual designer for several companies, contributing to brand and government cultural projects.
His work has received several international and national awards, including the WorldStar Student Awards, MUSE Design Awards, IDA Design Awards, China Star Design Award, C-IDEA Design Award, and DNA Paris Design Awards. His projects have also been exhibited at events such as the Peru International Design Biennial.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Product Design
Aba Tibetan and Qiang Intangible Cultural Heritage
Visual Archive & Cultural Product Design
This project focuses on the systematic documentation and contemporary reinterpretation of the intangible cultural heritage of the Aba Tibetan and Qiang Autonomous Prefecture. Through in-depth research into traditional patterns, colour systems, and cultural symbols found in religious objects, architectural decoration, textiles, and everyday artefacts, the project establishes a structured visual archive. By organising fragmented cultural elements into an accessible design database, it provides a stable visual and cultural foundation for further creative development.
At the stage of design translation, representative pattern structures and the traditional “Five-Colour System” are extracted and reinterpreted within contemporary product and exhibition design contexts. These visual elements are applied to tea sets, gift packaging, cultural products, and display systems, enabling a transition from cultural resources to modern design outcomes. While respecting the cultural spirit and regional aesthetic logic of Aba, the project integrates contemporary design language and usage scenarios, allowing intangible heritage to enter everyday life with renewed clarity, continuity, and relevance.