Profile
Hao Liu (Leo) is a cross-media designer and artist based in London and Hangzhou. He has an interdisciplinary background in art and computational technologies. He completed his BA in Visual Communication Design and earned an MSc in Creative Robotics from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
He works across branding, installation art, interactive design, and digital media. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression. He has also worked as a visual designer for several companies, contributing to brand and government cultural projects.
His work has received several international and national awards, including the WorldStar Student Awards, MUSE Design Awards, IDA Design Awards, China Star Design Award, C-IDEA Design Award, and DNA Paris Design Awards. His projects have also been exhibited at events such as the Peru International Design Biennial.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Branding& Packaging
THE CHILD OF BIE MOUNTAIN
This project develops a brand packaging design for wild camellia oil from Xinxian County, Henan Province, China. The brand name, “The Child of Bie Mountain,” is inspired by the iconic Dabie Mountain range, symbolising a deep connection to the local landscape and its natural heritage. In response to different usage scenarios—including daily consumption, gifting, and cultural presentation—the design proposes a series of packaging formats, forming a coherent and extensible visual system.
Rooted in Xinxian’s regional identity of “red, green, and ancient,” the design integrates revolutionary heritage, ecological richness, and historical depth into its visual language. A refined illustrative approach is adopted, using meticulous gongbi-style detailing to depict the natural scenery of the Dabie Mountains. More than ten species of representative flora and fauna are carefully rendered and embedded within the packaging graphics, constructing a narrative of coexistence between humans and nature. Through this visual storytelling, the design conveys both the product’s natural purity and the brand’s respect for ecological values and traditional culture.