Profile
Hao Liu (Leo) is a visual designer and creative technologist based in London and Hangzhou. He has an interdisciplinary background in art and computer science. He completed his BA in Visual Communication Design and earned an MSc from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
His practice spans visual design, interactive installations, robotic art, and digital media, with a research focus on embodied interaction, human–computer interaction, and spatial experience design. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression.
His work has received several international and national awards, including the MUSE Design Awards, IDA Design Awards, DNA Paris Design Awards, and C-IDEA Design Award. His projects have also been exhibited at the Peru Bienal 2024 and the Arts in Robotics Exhibition at IEEE ICRA 2026.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Branding& Packaging
THE CHILD OF BIE MOUNTAIN
This project develops a brand packaging design for wild camellia oil from Xinxian County, Henan Province, China. The brand name, “The Child of Bie Mountain,” is inspired by the iconic Dabie Mountain range, symbolising a deep connection to the local landscape and its natural heritage. In response to different usage scenarios—including daily consumption, gifting, and cultural presentation—the design proposes a series of packaging formats, forming a coherent and extensible visual system.
Rooted in Xinxian’s regional identity of “red, green, and ancient,” the design integrates revolutionary heritage, ecological richness, and historical depth into its visual language. A refined illustrative approach is adopted, using meticulous gongbi-style detailing to depict the natural scenery of the Dabie Mountains. More than ten species of representative flora and fauna are carefully rendered and embedded within the packaging graphics, constructing a narrative of coexistence between humans and nature. Through this visual storytelling, the design conveys both the product’s natural purity and the brand’s respect for ecological values and traditional culture.