Profile
Hao Liu (Leo) is a visual designer and creative technologist based in London and Hangzhou. He has an interdisciplinary background in art and computer science. He completed his BA in Visual Communication Design and earned an MSc from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
His practice spans visual design, interactive installations, robotic art, and digital media, with a research focus on embodied interaction, human–computer interaction, and spatial experience design. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression.
His work has received several international and national awards, including the MUSE Design Awards, IDA Design Awards, DNA Paris Design Awards, and C-IDEA Design Award. His projects have also been exhibited at the Peru Bienal 2024 and the Arts in Robotics Exhibition at IEEE ICRA 2026.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Product Design
China · Jiajiang Cultural and Creative
Series Product Design
This project is rooted in the regional and industrial context of Jiajiang, Sichuan, exploring how local cultural identity and industrial spirit can be translated into contemporary cultural and creative product design. Drawing on the symbolic imagery of the “deep sea,” “strength,” and “exploration,” the project adopts liquorware as a cultural carrier, integrating form, material, and visual language to construct a product system that balances technological sensibility with cultural depth.
The product form is inspired by deep-sea exploration equipment and submersible structures, emphasising verticality, stability, and a sense of contained power. Through the combination of transparent and semi-transparent materials, the design evokes the visual experience of a sealed deep-sea capsule, allowing the product to communicate themes of exploration and the unknown in both display and use. Functional components—including the glass stopper, liquid chamber, and outer shell—are clearly articulated, reinforcing an industrial aesthetic while maintaining practical usability.
Visually, the project integrates expressive Eastern calligraphic gestures with a restrained industrial design language. The packaging centres on the concept of the “Core of the Deep Sea,” rendered through bold brushwork that conveys energy, compression, and internal force. A palette dominated by deep blue and cool grey references both the oceanic theme and Jiajiang’s industrial character, while subtle red accents enhance visual focus and memorability. Material choices emphasise glass and metallic finishes, reinforcing a design attitude that is rational, controlled, and powerful.
Through this project, the design explores a pathway for merging regional culture, industrial heritage, and contemporary product design. Rather than relying on surface-level symbolism, the work positions the cultural product as a functional object capable of expressing local identity and modern industrial spirit, offering new possibilities for the contemporary transformation and branding of regional culture.