Profile
Hao Liu (Leo) is a cross-media designer and artist based in London and Hangzhou. He has an interdisciplinary background in art and computational technologies. He completed his BA in Visual Communication Design and earned an MSc in Creative Robotics from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
He works across branding, installation art, interactive design, and digital media. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression. He has also worked as a visual designer for several companies, contributing to brand and government cultural projects.
His work has received several international and national awards, including the WorldStar Student Awards, MUSE Design Awards, IDA Design Awards, China Star Design Award, C-IDEA Design Award, and DNA Paris Design Awards. His projects have also been exhibited at events such as the Peru International Design Biennial.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Installation & Interaction
CUPID DECLARATION
Cupid has long symbolised love and the freedom of emotional choice. However, within the context of contemporary Chinese society, individuals pursuing happiness are often subject to continuous intervention and regulation from family expectations, social opinion, and collective values. Grounded in the widespread phenomenon of marriage pressure in China and the emotional condition of the “collective unconscious,” this project takes the tension between emotion and social regulation as its point of departure. It seeks to encourage people to break away from socially imposed constraints and to reconstruct their understanding of happiness through individual difference.
The installation adopts the CD disc as its central visual metaphor and is structured around three interactive modules: Scratch, Suture, and Sound, forming a progressively unfolding experiential pathway. In the Scratch phase, participants leave marks on the surface of the installation through interaction, symbolising the repeated layering of social discourse onto individual emotion and choice. In the Suture phase, participants engage with questions and interface adjustments, experiencing how social norms are accepted, negotiated, and gradually internalised. In the Sound phase, participants’ inputs are ultimately transformed into a personalised Cupid Declaration, allowing regulated emotions to regain a channel for expression.
By constructing a narrative-driven interactive experience, Cupid Declaration translates often-overlooked emotional pressures from everyday life into a spatial condition that can be perceived, engaged with, and reflected upon. Through multi-sensory participation across visual, tactile, and auditory modalities, the project invites participants to re-examine the influence of the collective unconscious on emotional decision-making, encouraging them to step beyond existing social standards, embrace individual difference, and seek sources of happiness that genuinely belong to themselves.