Profile
Hao Liu (Leo) is a cross-media designer and artist based in London and Hangzhou. He has an interdisciplinary background in art and computational technologies. He completed his BA in Visual Communication Design and earned an MSc in Creative Robotics from the Creative Computing Institute at the University of the Arts London. His work focuses on human–computer interaction, computational creativity, and cross-media art.
He works across branding, installation art, interactive design, and digital media. He is especially interested in how technology shapes bodily perception, spatial storytelling, and artistic expression. He has also worked as a visual designer for several companies, contributing to brand and government cultural projects.
His work has received several international and national awards, including the WorldStar Student Awards, MUSE Design Awards, IDA Design Awards, China Star Design Award, C-IDEA Design Award, and DNA Paris Design Awards. His projects have also been exhibited at events such as the Peru International Design Biennial.
Email
lhngata@gmail.com
leogata@163.com
Instgram
@hao.oliu
LinkedIn
www.linkedin.com/in/hao-liu-252047359
CV # Installation & InteractionRobopudica
London, UK · December 2024
RoboPudica is a biomimetic interactive system inspired by Mimosa pudica, translating touch and light stimuli into perceivable mechanical and visual behaviours. Through robotic motion and material transformation, the project externalises subtle plant responses to foster intuitive human–plant interaction.
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Embodied Magnetism
London, UK · December 2025
Embodied Magnetism is an interactive performance-based installation exploring how magnetic forces can physically shape human movement through robotic mediation. By translating invisible magnetic fields into tangible bodily feedback, the project positions magnetism as an active choreographic agent in contemporary performance.
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Huanglong Cave Night Tour: Integrated Experience & Cultural Creative Design
Hangzhou, China · September 2023
The Huanglong Cave Night Tour is a cultural tourism project integrating night-time exploration, immersive installations, performance-based storytelling, and cultural creative design. Set within Huanglong Cave, one of Hangzhou’s New Eight Scenic Sites, the project reinterprets traditional narratives through contemporary design approaches.
Centered on the concept of “Yuan” (fate and connection), the project unfolds a spatial narrative inspired by traditional Chinese love culture. A curated night route combines light, projection, and environmental installations to create an emotionally layered immersive journey, further extending into Yue Lao–themed spaces and cultural creative design.
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Cupid Declaration
China · September 2024
Cupid Declaration is an interactive installation addressing the phenomenon of marriage pressure in contemporary Chinese society. Through participatory interaction, the project explores how individual emotional choices are shaped by family expectations, social norms, and collective unconscious, inviting reflection on emotional autonomy and personal happiness.
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# Product DesignChina · Jiajiang Cultural and Creative
Series Product Design
Jiajiang,
Sichuan, China · May 2022
This project draws inspiration from the imagery of nuclear submarines and deep-sea exploration, translating Jiajiang’s industrial and technological identity into contemporary liquorware design. Using the concept of the “Core of the Deep Sea,” the work integrates form, material, and visual language to express strength, containment, and hidden power within a cultural product context.
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Aba Tibetan and Qiang Autonomous Prefecture
Intangible Cultural Heritage
Series Cultural and Creative Design
Aba Prefecture, Sichuan, China · May 2023
This project focuses on the systematic documentation and contemporary reinterpretation of the intangible cultural heritage of the Aba Tibetan and Qiang Autonomous Prefecture. Through the extraction of traditional patterns, colour systems, and cultural symbols, it establishes a structured visual archive and design database. These cultural resources are further translated into contemporary cultural and creative products, enabling regional heritage to engage with everyday life in a modern design context.
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# Branding & Packaging Hu Qing Yu Tang
Brand Identity & Packaging Design
Hangzhou, China · April 2023
Founded in 1874, Hu Qing Yu Tang is one of China’s most renowned traditional Chinese medicine brands, known for its long-standing heritage and ethical philosophy of “integrity above profit.”
This project explores a visual upgrade of Hu Qing Yu Tang’s brand identity, aiming to reinterpret its historical essence within a contemporary design language. Through the refinement of the logo system and the development of related packaging designs, the project seeks to balance cultural continuity with modern visual clarity, enhancing the brand’s relevance in today’s market.
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Imagine a Plant Lab
China · September 2024
This is a research-driven design project centered on endangered plants, The project positions plants as a critical link connecting humans, nature, and the city.
Through a cross-media system combining installation design, interactive programming, visual identity, and sound-based communication, the project brings plant-related issues into public and urban spaces. By adopting an experimental narrative and media integration approach, it highlights the irreplaceable role of endangered plants within ecological systems, aiming to raise public awareness and stimulate reflection on environmental protection and sustainability through innovative design practice.
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Qingyuan Longgong Township
Brand Identity Design
Lishui, Zhejiang, China · June 2022
This project explores the transformation of local bamboo culture and ecological landscapes into a contemporary rural brand system. Rooted in Longgong’s natural environment and traditional way of life, the design translates bamboo, mountains, and mist into a restrained and poetic visual language, creating a brand identity that balances regional character with modern aesthetics.
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China Career Educator Alliance
Hangzhou, Zhejiang, China · June 2023
This project is a brand identity and visual system design that translates the values of connection, collaboration, and growth within career education into a modular and contemporary visual language. Built around the structural transformation of the letter “C,” the identity reflects a networked educational ecosystem while conveying professionalism, trust, and long-term scalability.
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Longgong Shanyu
Brand Identity & Packaging Design
Lishui, Zhejiang, China · August 2022
This project is a brand and packaging design for agricultural products in Longgong Township, Zhejiang Province, China. Centered on the region’s ecological environment and agricultural culture, the design draws from natural landscapes and traditional visual motifs to form a cohesive packaging and illustration system. Through contemporary design language, regional cultural characteristics are translated into a clear and consistent visual identity.
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The child of Bie Mountain
Xinyang, Henan, China · June 2022
The Child of Bie Mountain is a brand packaging design project for wild camellia oil from Xinxian, Henan, China. Inspired by the natural landscape of the Dabie Mountains, the design translates regional ecology and cultural heritage into a refined illustrative packaging system that balances natural purity, tradition, and contemporary aesthetics.
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Cleanow
China · September 2024
Embodied Magnetism is an interactive performance-based installation exploring how magnetic forces can physically shape human movement through robotic mediation. By translating invisible magnetic fields into tangible bodily feedback, the project positions magnetism as an active choreographic agent in contemporary performance.
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# PublicationFlower
Hangzhou, Zhejiang, China · May 2024
Flower is a quiet memorial to disappearing landscapes, shaped as a white tombstone to mourn ecological loss. Through silence, image, and text, the work shifts attention away from human-centered narratives, inviting reflection on nature as a living history and urging a reimagining of our relationship with the natural world.
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# IP Character Design Aba Tibetan and Qiang Autonomous Prefecture
Spirit Family IP Planning & Design
Aba Prefecture, Sichuan, China · May 2023
The Aba Spirit Family is an IP system developed for Aba’s nine cultural and tourism brands, translating the region’s natural landscapes and Tibetan–Qiang cultural heritage into a unified and approachable visual identity. By combining ethnic cultural symbols with a contemporary, future-oriented design language, the project strengthens regional brand recognition and supports the integrated development of Aba’s cultural tourism.
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Xiangshan, Ningbo, China
City Cultural IP Character Design
Ningbo, Zhejiang, China · May 2023
This project is a city IP design for Xiangshan, Ningbo, developed around a land–sea–air character system that reflects the city’s name, marine culture, and coastal ecology. Through approachable and highly recognizable characters, the project supports youthful urban branding and cultural tourism communication.
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Aba Tibetan and Qiang Autonomous Prefecture
Panda IP & Product Design
Aba Prefecture, Sichuan, China · July 2023
This project develops a series of panda IP characters for Aba Tibetan and Qiang Autonomous Prefecture, translating regional culture and landscapes into a friendly visual system. Inspired by the cultural identities of Aba’s thirteen counties, the characters combine ethnic elements with contemporary design to support cultural tourism branding and public communication.
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